About ASTA

ASTA (American Society of Travel Advisors) is the world's largest association of travel professionals. The mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded in 1931 as the American Steamship and Tourist Agents' Association, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with members in 140 countries. As the world's largest travel trade association, our work encompasses every aspect of the travel experience.

Our Mission Statement

ASTA's (American Society of Travel Advisors) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

Our mission is as a community for ASTA members in the Great Lakes area to connect and network about business and the travel industry. For more information, visit www.ASTA.org or email GreatLakes@ASTA.org.

ASTA Logo

The ASTA logo is recognized around the world as a symbol of professionalism and integrity. It’s a sign of membership in ASTA, the professional affiliation most often endorsed by the media when recommending how to find a reliable travel agent.

ASTA Awards

The American Society of Travel Advisors (ASTA) strives to promote excellence within the travel industry. The ASTA awards program is designed to recognize those individuals and organizations who make lasting contributions to the industry. ASTA presents nearly 50 awards every year, recognizing those travel advisors who advance the industry and make lasting contributions.  Explore the ASTA Awards Program.

Please contact us at GreatLakes@ASTA.org for more information about ASTA and how you can become involved.

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